PLUS Footballs
Orange on every street
Design
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Summer, a big tournament and kids who want to be outside. PLUS saw the perfect moment to bring football into every shopping trip.
Insights and trends
Graphic design
Concept development
3D & Motion Graphics
Challenge
With competitors leaning on the World Cup and the FIFA license, PLUS needed a collectible that worked without either and still pulled in families with kids.
Solution
We designed three exclusive footballs in the spirit of Dutch football. From first sketch to finished product, each ball had a want-to-own feeling! Shoppers earned them with stamps and a small payment of 5 euros.
Result
Hundreds of thousands of PLUS footballs turned Dutch neighbourhoods orange throughout the World Cup.
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