Stichting SAM
Challenge
Sport has the power to drive change, but gender inequality remains a persistent issue. SAM needed a strong visual identity to unite their movement and amplify their message of equality between men and women, boys and girls.
Solution
We designed the complete visual identity from the ground up. Starting with a distinctive logo that serves as the foundation of the movement, we developed a brand system that works across all touchpoints. The identity centers around a powerful symbol that embodies hope, strength, and inclusivity. To bring the brand to life, we created an animation video showcasing how sport can be a catalyst for equality.
Result
A visual movement that stands for equality. SAM now has a recognizable identity that helps them inspire and mobilize communities across the sports world.
Get in touch
