ALDI Paw Patrol
Adventure in every aisle
Design
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Activation
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Kids do not usually beg to go grocery shopping, but a good story can change that.
Art direction
Graphic design
Print design
Challenge
ALDI wanted a collectible that tied into PAW Patrol's new dinosaur movie. One that would feel exciting enough for kids to pull their families into Aldi’s stores.
Solution
We created a PAW Patrol dino-themed sticker album, the third collectible campaign Norm created in collaboration with L - founders of loyalty. At its center is one simple mechanic, a free sticker with every shopping trip. From there, each visit added another piece to the collection, until the album was complete.
Result
Families kept coming back for more stickers. ALDI stayed the store kids wanted to visit.
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