Star Wars at Auchan
Taking families on a galactic adventure
Design
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Activation
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3D & Motion Graphics
AI design
Art direction
Concept development
Graphic design
Challenge
With hypermarkets under pressure and traffic declining, Auchan was looking for new ways to create value. Not through discounts, but through in-store experiences that spark emotion in-store.
Solution
Together with L – founders of loyalty, we created a full creative Star Wars concept. From trading cards and tin boxes to apparel and figurines, every element was carefully designed to connect with families.
Result
A galaxy of engagement. Families across France stepped into the Star Wars universe simply by visiting their local supermarket. Collecting, exploring, and sharing the fun together. A creative activation that proved design can drive both emotion and value.
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