Marvel X Loblaws
Marvel Hero Stickers
Design
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Activation
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Art direction
Concept development
Graphic design
Product design
Challenge
With strong competition and growing price sensitivity among shoppers, Loblaws wanted to strengthen its image beyond price. The goal was to create a campaign that added emotional value, making the brand feel engaging and family-friendly, not just affordable.
Solution
We designed a NES-PACK collectible and sticker album, turning every store visit into a playful adventure. By combining physical products with thoughtful design and activation, shopping became an experience in itself.
Result
The campaign successfully brought Marvel's iconic universe to life on the shopfloor, generating genuine excitement among shoppers. Particularly families with children returned to stores more frequently to complete their collections.
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