Disney Diskeyz
Stack and Snack
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Image: Albert Heijn
Once again Disney and Albert Heijn joined forces to bring magic and a healthy lifestyle to families in the Netherlands.
Challenge
Most kids don't want to eat healthy. They want to have fun. Albert Heijn's campaign refused to treat those as opposites. During creative brainstorm sessions, a powerful concept was created to combine the two.
Solution
Meet the Disney Diskeyz. Paper discs, with a favourite Disney character on one side and a healthy fruit or vegetable on the other. To finish the Rainbow Challenge, kids had to collect both: no Mickey without a carrot, no Elsa without an apple. The concept included a unique keychain that played Disney music every time you slotted a Diskey in.
Result
Kids started asking for healthy food themselves. The Diskeyz turned grocery shopping into a game children looked forward to, making the healthy choice easy.
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